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Job Post Details

Marketing Manager - job post

inDrive
3.6 de 5 estrellas
Panamá, Provincia de Panamá
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Ubicación

Panamá, Provincia de Panamá

Descripción completa del empleo

We are looking for an experienced and results-oriented Marketing Manager.In this role, you will be responsible for leading the development and execution of marketing strategies to grow inDrive’s presence and user base across Central America.

Responsibilities

  • Managing from concept creation to execution marketing communication plan initiatives: 360 campaigns special projects always on digital campaign Partnerships ( from negotiations to project implementation with the partner).
  • Cross functional teams collaboration ( CRM, Marketing comms, creative, PR, content mrkt, media).
  • Analyzes data and reports on campaigns effectiveness by cities.
  • Performance channels creatives preparation and analysis.
  • Market research: Conducting thorough analyses of local market trends, customer preferences, and competitor activities to inform strategic decisions

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field 3+ years of experience in marketing, project management, or a similar role.
  • Experience in the mobility, tech, or startup industry is a plus.
  • Strong understanding of digital and offline marketing strategies.
  • Ability to develop and execute marketing campaigns tailored to LATAM region Excellent project management skills with the ability to handle multiple tasks simultaneously.
  • Proficiency in data analysis tools to measure campaign performance
  • Conversational-advance level of English
  • Flexibility to travel if required
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