Empleos de gsk

Site Name: Panama - Panama's Capital - Ciudad de Panama
Posted Date: Jan 20 2025

This role will be responsible for the creation of specific Omnichannel (OC) customer engagement strategies to enhance customer experience and support brand objectives. The OC Execution Lead will lead a team of 5-10 to drive the OC transformation across the organization. Will support the design of OC campaigns, drive the deployment of new channels or platform and development of innovative content, and monitor campaign effectiveness to provide best-in-class customer experience through OC excellence.

Your Responsibilities:

This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are:

• Lead and implement the organization’s omnichannel (OC) vision, ensuring a seamless, integrated customer experience across all touchpoints.

• Work with business units and leadership teams to align OC strategy with business objectives, collaborating with regional teams to implement digital solutions.

• Develop data-driven, personalized customer journeys, oversee content strategy, and ensure content meets local healthcare professional (HCP) needs.

• Act as a liaison between business and tech teams, translating business needs into tech solutions and supporting integrated campaign development.

• Track customer experience KPIs, share recommendations for improvement, and analyze external trends to optimize OC performance.

• Manage key OC initiatives, create project plans, ensure compliance with local guidelines, and resolve issues related to OC execution.

Why you?

Basic Qualifications:

We are looking for professionals with these characteristics to achieve our goals:

• Bachelor’s Degree in Marketing, Sales, or any other related discipline.

• 12+ years of directly related or relevant experience, preferably in omnichannel marketing, digital marketing, or customer engagement.

• MS Office.

• English proficiency.

Preferred Experience:

However, if you have the following, it would be a plus:

• MBA

• Digital Marketing, Data Analytics and/or Project Management Certifications.

• Web Analytics ,CRMs and Marketing automation tools.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as: race, color, ethnicity, age, gender, sexual orientation, marital status, religion, origin, photographs or any other personal characteristics.

Find out what life at GSK is really like www.gsk.com.